<aside> 💼 Principal Product UX Designer

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<aside> 🌍 www.moatazmustapha.com

LinkedIn Profile

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<aside> 📍 Dubai, UAE

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<aside> 🤙 (+971) 05070 94 145

[email protected]

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SUMMARY

As an experienced User Experience professional with 10+ years in product design, I  have a proven track record of delivering world-class digital solutions. I specialise in all  stages of the design process from user research to prototypes.

With 7+ years of experience designing B2B/B2C applications, I understand diverse user  needs while meeting business goals. Using tested methodologies, my solutions leverage  deep insights to create simple innovations.

Leading diverse teams, I foster user-centric cultures and champion UX best practices.  From mentoring to agile project management, I strengthen capabilities and drive  partnerships.

Notable work spans leading experience transitions and strategic enhancements that  accelerated corporate growth, especially for regional Arabic initiatives.

Committed to emerging technologies, my research-driven approach challenges norms to  maximise stakeholder value. With versatile experience globally, I aim to contribute to  strategic vision and boost experience excellence meaningfully.

ACHIEVEMENTS

• Spearheaded Egypt's first fully digital banking onboarding solution, increasing acquisition by 30%
• Developed a customisable loyalty rewards app increasing customer retention by 20%
• Designed automated referral programs and partnerships boosting new customer acquisition
• Led PideTaxi app design, becoming the #1 rated taxi booking app in Spain, through extensive research and testing to design an industry-leading taxi experience
• Delivered Cervello IoT Platform, a cloud-based smart cities enabler targeting developers and product managers to build zero-code smart facility apps
• Led a team designing award-winning medical platforms, including an eldercare app enabling remote health monitoring
• Advanced care access and services through intuitive interfaces for vulnerable groups
• Delivered over 15+ successful products across industries like IoT, finance, and healthcare achieving high satisfaction
• Mentored teams of 5-10, strengthening talent and cultural capabilities

EXPERIENCE

<aside> 🏦 Senior UX Design Consultant Mashreq Bank Dubai, UAE July 2022 - Present (Full-time)

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